Until now, CPG companies have tried to close this gap by building portals for their trading partners or enhancing their EDI exchange. However, by the time the portal is configured, and the data exchange is cleaned up, things need to change, and these “digital” systems are not flexible. Digital Ledger technology offers a new class of database technology promising the digital disruption required to react to change and remain competitive.
CPG companies who deliver product to market through channels face significant challenges when trying to match supply and demand. It’s even harder when working with perishable products, facing strong competition, and/or selling to promotion sensitive consumers. This gap between manufacturer and trading partner means revenues, margins, and customer satisfaction all suffer.