The Technology industry is always in flux. Frequent new products and category innovation define and redefine the sector’s constantly shifting landscape. Increasingly, technology firms are reexamining the structure of their businesses and taking bold steps to squeeze out better financial performance because their profit margins and market share are under siege from disruptive competitors. The competition from all market participants, in turn, has made customers more demanding. They are seeking greater performance, better features, and more platform independence and flexibility at the lowest price point possible.