Using product lifecycle information to create transparency between consumer and product, you can create unique a product Story which allows your brand to display provenance, justify price, and satisfy particularly discerning consumers
75 percent of consumers are more likely to switch to a brand that provides more in-depth product information, beyond what's provided on the physical label and 86 percent agreed that if manufacturers or retailers provided access to complete and easy to understand definitions for all the components, it would result in more trust.
Adding A New Level Of Intimacy Between Consumer And Product
Start by creating unique stories for each one of your products. At Boardwalk, we will assign a unique ID to each one of your stories so you can keep track of them on a singular cohesive dashboard that interacts with all of your other Boardwalk applications inside of the Unity Central dashboard
A customer can scan a QR code stitched on a garment, or pull up Story on your online retail site
Put your retailers on the ground floor in a position to succeed. With large swabs of inventory, how can anyone expect to remember every detail? Arm your employees on the retail floor with information needed to convey the story of a product and answer questions correctly
At the end of the day, you tell the story of your product, so with content management, you get to edit the Story itself, by adding social media, videos, animations, or revised content based on the Story we have already generated for you!